Noise: A Flaw in Human Judgment
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein


Malcolm Gladwell
Explains how ideas, products and behaviours spread like epidemics, and how small changes can make a big difference. For readers interested in marketing and society.
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
John Medina
Friedrich Nietzsche
Dean Burnett